10 Must-Have AI Tools Every Business Professional Should Use

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  1. Introduction As we approach 2024, the integration of artificial intelligence (AI) tools into business practices is becoming increasingly essential for professionals across all industries. From streamlining workflows to improving productivity, AI tools offer countless benefits that can give businesses a competitive edge. In this blog post, we will highlight 10 must-have AI tools that every business professional should consider using in 2024. Whether you're looking for free AI tools online, AI writing tools, or tools to create online courses, we've got you covered. Stay ahead of the curve and optimize your business strategies with the best AI tools available. 2. Understanding the importance of AI tools in the business world In today's fast-paced business landscape, understanding the importance of AI tools is crucial for professionals seeking to stay relevant and competitive. AI tools have proven to be game-changers, enabling businesses to harness vast amounts of data, au...
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Facebook's Testing a New 'Favorites' Friend Listing for Facebook Stories

Facebook's Testing a New 'Favorites' Friend Listing for Facebook Stories





Facebook is reportedly testing out a new option which would enable users to share their Facebook and Messenger Stories with smaller, selected groups of friends, as opposed to all of their connections.
Facebook Stories favorites
As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the option would provide a new 'Favorites' list option for you to share your Stories to. Tap on the Favorites listing and you would be able to select users to include on the list.
As Wong notes in her tweet, the option is similar to Instagram's 'Close Friends' sharing option, which it launched in December last year.
Instagram Close Friends
That seems to align more with the broader usage of Stories as a more private option - the format originated from Snapchat, where communication with your closest connections is the focus. 
From a brand perspective, the option could also provide a way to share with selected users, and help to build engagement with key advocates.
Back in June, Facebook added a similar option with 'Top Fans' as a targeting tool for Facebook Page posts.
Facebook Top Fan targeting
You could look to use this function in the same way, providing exclusive Stories content for chosen members of your community, adding a level of exclusivity which could help to foster brand loyalty.
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There's no word on any official release, or how the functionality would work (for example, could those on that initial 'Favorites' list then re-share the story from their profiles?), but it could be another element to watch in 2020 as a potential addition to your Stories strategy.

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